Know exactly what you’re feeding your family.
A private, 500-member table for 100% grass-fed, grass-finished beef, sourced from American ranches we know by name.
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On every box
Money-Back Guarantee
Can Look Up
The Beef Industry is Broken
Over 90% of beef sold in America comes from industrial feedlots. Animals are confined, fed unnatural diets, and given routine hormones and antibiotics.
The Problem
Industrial Feedlots
- Crowded, confined conditions
- Grain-based unnatural diets
- Routine hormones & antibiotics
- Foreign meat labeled "Product of USA"
The Solution
Primal 500
- Open pastures, free-roaming cattle
- 100% grass-fed, natural diet
- No added hormones or routine antibiotics
- 100% American, traceable to a named ranch
100% Grass-Fed & Finished
Higher in omega-3s, vitamin E & CLA
Premium U.S. Sourced
Named American partner ranches
No Added Hormones or Antibiotics
Clean meat, no compromise
USDA Choice & Prime
Only the top grades make the cut
Frozen at Peak Freshness
Sealed fresh, shipped cold
Humanely Handled
Low-stress, open pasture
Most beef is anonymous. Ours has a name you can look up.
Our grass-fed beef comes from White Oak Pastures, the Bluffton, Georgia ranch you can look up right now. The rest of your box comes from the same kind of named American farms we vet in person.
The quality of meat from Primal 500 is unlike anything we've ever experienced. You can taste the difference that ethical ranching makes.
We switched to Primal 500 for our family and haven't looked back. Knowing exactly where our food comes from gives us peace of mind.
As an athlete, nutrition is everything. Primal 500's grass-fed beef has become a cornerstone of my performance diet.
A seat is more than a box.
It’s membership. It’s belonging.
The Vault
Members-only Wagyu & rare cuts
Coach Chris
Your personal meat concierge
10% Member Discount
For life, storewide
Frequently Asked
We ship to all 48 contiguous United States (lower 48). Orders are flash-frozen at peak freshness and shipped in insulated coolers with gel packs to ensure optimal temperature upon arrival.
Orders placed before 10 AM PT / 1 PM ET Monday through Thursday ship same day and arrive the next day. Order today, grill tomorrow. Weekend orders ship the following Monday. Every Founding Round box ships free, and any order of $250 or more ships free.
Yes, all of our products are processed in USDA-inspected facilities. Every cut is either Choice or Prime grade, then individually vacuum-sealed and flash-frozen at peak freshness to lock in flavor.
The cattle we source spend their entire lives on pasture, eating grass and forage. They are never finished on grain in feedlots, which is the industry norm. This results in leaner, more nutrient-dense beef with a superior fatty acid profile.
Over 90% of beef in grocery stores comes from industrial feedlots where cattle are confined and fed grain-based diets. Much of it is imported and relabeled as "Product of USA." We work directly with American ranchers who raise cattle on open pastures, with no added hormones or routine antibiotics.
We stand behind every cut. If you're not 100% satisfied with your order, we'll replace it or give you a full refund. No questions asked. That's our promise to you.
- 100% grass-fed, grass-finished beef
- Sourced from named American ranches we vet
- Every cut comes from a ranch we can name
- No added hormones or routine antibiotics
- USDA-inspected, Choice or Prime grade
500 Seats. One Box. Between You and Yours.
Seats are capped at 500.
30-Day Money-Back Guarantee · Free Shipping on Every Founding Box · 500 Households Only