PRIMAL500
GRASS-FED EXCELLENCE
A Private Club. 500 Members.
America's only private club for grass-fed, grass-finished heritage beef. Coach Chris knows your family's palate and exactly which cut will make your dinner unforgettable.
Luxury Redefined
Experience the pinnacle of luxury shopping with personalized concierge service
Curated Selection
Hand-selected luxury goods tailored to your refined taste and lifestyle
Member-Only Collections
First access to new arrivals and limited-edition pieces
Personalized Service
Dedicated personal assistant trained in luxury goods and your unique preferences
Begin Your Luxury Journey
Step into a world where luxury meets intelligence. Your personal concierge awaits to curate the perfect shopping experience.
Explore Collection
Browse our exclusive luxury product catalog
Apply for Membership
500 families. Membership by application only.
Learn More
Learn about our luxury personalized shopping experience
The Primal 500 Promise
Personalized recommendations, priority access, and white-glove customer service