Our Story
Pasture to Plate
The Way Nature Intended
"We believe that how an animal is raised directly impacts the quality of nutrition it provides. That's why we partner exclusively with ranchers who share our commitment to ethical, sustainable practices."
— Coach Chris, Co-Founder
The beef industry has become industrialized to the point where quality and ethics have been sacrificed for profit. Mass-produced beef from feedlots, imported meat labeled as domestic, and animals raised on unnatural diets have become the norm.
At Primal 500, we're returning to the way things should be. We work directly with American ranchers who raise their cattle on open pastures, feeding them what nature intended—grass. No hormones. No antibiotics. No compromises.
The Co-Founder
Meet Coach Chris
With over 45 years of experience in health, fitness, and nutrition, Coach Chris has dedicated his life to helping others achieve optimal wellness through foundational lifestyle changes.
"You are what you eat. But more specifically, you are what your animals eat."
The PRIMAL Philosophy
Physical Activity
Move your body daily with purpose and intention.
Rest
8 hours of quality sleep for recovery and rejuvenation.
Inflammation Control
Reduce chronic inflammation through clean nutrition.
Meats
Pasture-raised, grass-fed proteins from ethical sources.
Antioxidants
Combat oxidative stress with nutrient-rich foods.
Lifestyle
Align your daily habits with your health goals.
Member Stories
What Our Members Say
The quality of meat from Primal 500 is unlike anything we've ever experienced. You can taste the difference that ethical ranching makes.
Bruce & Cindy
Cave Creek, AZ
We switched to Primal 500 for our family and haven't looked back. Knowing exactly where our food comes from gives us peace of mind.
Mitch & Anna
Henderson, NV
As an athlete, nutrition is everything. Primal 500's grass-fed beef has become a cornerstone of my performance diet.
Jack Freerider
Boulder, CO
Join the Movement
Become one of just 500 members with access to the finest grass-fed, pasture-raised meats in America. Experience the Primal difference.